Hmmm...the green choo choo.

On a similar topic to the theme of "Story of Stuff" in my previous post, have you seen the new The Bay commercial on TV? It's called "The New Renaissance - Rules for Living Well" and is basically going on the whole 'it's spring so go shopping for the new season' theme BUT it's trying to use the whole 'go green' theme to encourage you to shop, but not neccessarily for green products, just for stuff.

It's actually very smart, but oh so sneaky! For example, the soft, sexy male voice says 'Walk to work' while showing an attractive woman walking in very cool new open toed pumps - and what woman isn't dying to pull out her summery shoes to show off her recent pedicure now that the snow has cleared and the winter boots have been stashed at the back of the closet? The Bay is supporting being green by suggesting we all walk to work (kudos to them!), however, who would actually walk to work in pumps? Ok, I know some people do, but I'm not one of them. I'm all about comfort myself. The Bay is betting that by showing these sexy new shoes and tying them to the cause that they'll sell shoes, shoes and more shoes. And, as women tend to be, likely they will.

The ad suggests further tips to be green all the while showing products that 'relate' but aren't neccessarily 'green' products. But I bet they'll make some sales on those products just because they've suggested they're green. I guess their goal of making some greenbacks just jumped on board the green train. Smart....but sneaky...but smart.